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  1. El Elefante Y - AbeBooks
  2. Transcript
  3. Sea el elefante (be the elephant)

From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant. Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants—the big, make-or-break customers.

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Like its companion, the New York Times bestseller Be the Elephant , it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea—how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage.

Why the elephant needs you as much as you need it. Preparing yourself and your pitch.

How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers. For small business owners, entrepreneurs, executives, and sales people, stalking and landing an elephant can be the most profitable adventure of your life, and Kaplan explains everything you need to know Sell Your Business for the Max!

In Sell Your Business for the Max! The need for this book is enormous—according to a recent study by Mass Mutual Financial Group, 40 percent of CEOs of family businesses will consider retiring in the next few years. In a survey conducted by the author, 95 percent of owners said they think about selling their business at least once a week, and 94 percent said they have no one to turn to for advice. Now they have Steve Kaplan, who has owned 35 businesses and sold 30 of them.

Selling a business requires a completely different skill set than running a business. In addition, it's often entangled in highly emotional issues. Email to friends Share on Facebook - opens in a new window or tab Share on Twitter - opens in a new window or tab Share on Pinterest - opens in a new window or tab.

El Elefante Y - AbeBooks

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Sea el elefante (be the elephant)

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